In 2026, I developed the first prototype of the fashion brand “Raw Angel” as part of a nine-week project at Fachklasse Grafik Luzern. From brand strategy and naming to collection design, garment production, visual identity and website, I independently conceptualised and developed the project. My brother, Lino Schläpfer, supported me with the strategic development, as the idea of founding our own fashion brand originated with both of us.

Raw Angel is aimed at trend-conscious young people from urban areas. The name combines two seemingly opposing concepts: “Raw” and “Angel”. They represent the different sides that everyone carries within themselves — between strength and vulnerability, rawness and softness. At the heart of the brand is an exploration of identity and the different facets of the self. “Be Raw. Still Angel. Duality of Self.”

The documentary film offers an insight into the entire development process, from the initial idea to the finished prototype.