DAYCARE INITIATIVES

Working in a group of four, we developed a campaign for the daycare initiative of the Social Democratic Party of Switzerland. At the outset, we conducted research together and used our findings to develop a concept that served as the foundation for the subsequent work. We then divided the tasks among ourselves. Within the group, I took on a leading role and was primarily responsible for the poster design and typographic decisions. Throughout the process, we maintained regular communication and discussed our progress together. We also held a meeting with representatives of the party to present our ideas and receive feedback. Although the project was not published, it served as a practical exercise in working with a client under realistic conditions and exploring the collaborative design process.