DECISIONS

For my application to the Hochschule für Gestaltung und Kunst Basel FHNW, I explored the theme “Unterwegs – In Bewegung” and developed an animation around it. The project focuses on the decision-making process and the feelings of uncertainty, being overwhelmed, and learning to trust your own instincts that can accompany it. I used traffic signs as a visual metaphor for decisions: they point the way, present different options, and provide guidance or warnings. Moving colour gradients complement the signs, conveying a sense of change and different emotional states. According to the German neuroscientist Ernst Pöppel, we make around 20,000 decisions every day, of which only around 20 to 70 are made consciously.