URBAN FLOW FESTIVAL

For my final qualification project as a graphic designer, I developed the corporate design for the fictional Urban Flow Festival. Held around the KKL in Lucerne, the festival brings together three disciplines: Yoga Flow, Mindful Movement and Tai Chi. Its core values are movement, balance, connection and exchange. Inspired by these principles, I created the slogan “Move. Connect. Balance.” and developed a visual identity that reflects the festival’s dynamic character. The project included a poster, a programme booklet, a tote bag as a giveaway, and a series of animated social media assets. The aim was to create a cohesive and recognisable corporate identity that communicates the festival’s atmosphere consistently across all channels.